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Engaging Senior Partners on Risk Management

New Year risk solutions have been made and plans to begin implementing risk management initiatives in your firm are underway - until you realize a major stumbling block in your path - the lack of senior partner(s) buy-in. 
 
This is a common story among risk managers and the difficulties they face in their perpetual fight to gain credence for their work.  And in many cases, the inability to communicate and gain senior partner(s) buy-in has accounted for the failure of many risk management projects. 
 
In a survey[1] conducted by the North Carolina State University ERM Initiative faculty involving more than 700 organisations whose 2008 revenues ranged from USD$14,950 to USD$115 billion (with a median for the sample of USD$50 million), close to 40% of the survey respondents cited the ‘lack of board or senior executive leadership’ as a ‘perceived barrier to Enterprise Risk Management ("ERM")’. 
 
In the same survey, it was found that for 75% of the organisations surveyed, the board of directors is asking senior executives to increase their involvement in risk oversight at least moderately, reflecting the increasing awareness of senior executives’ involvement being critical to the success of any risk initiatives (refer to Exhibit 1 and 2 below[2]). 

Description of Barrier Percentage Reporting that Barrier is:
  Extensive Very Significant Combined Percentage
Competing Priorities 40% 21% 61%
Insufficient Resources 43% 17% 60%
Lack of Perceived Value 34% 14% 48%
Lack of Board/Senior Executive ERM Leadership 28% 10% 38%
Perception ERM Adds Bureaucracy 26% 11% 37%
Legal/Regulatory Barriers 4% 1% 5%
Exhibit 1 - Reported Barriers to ERM Implementation
 
Extent of Requests for Increased Senior Executive Involvement in Risk Oversighting Coming from: Percentages
Moderate Extensive A Great Deal
Board of Directors 30% 36% 9%
Audit Committee 28% 46% 12%
Internal Audit 30% 43% 10%
Exhibit 2 - Source of Requests for Increased Risk Oversight
 
The above merely reaffirms what risk managers have known all along; that senior partner(s) buy-in is absolutely crucial.  How then can you attempt to get the commitment of senior partners in your firm?
 
To address this issue it will be helpful to first identify what accounts for the reluctance of senior partners to commit to such risk management initiatives and often, the reasons can be traced back to the following: 
  • Lack of understanding of the concepts behind Risk Management
  • Perceived lack of tangible/quantifiable return on investment to Risk Management
The first issue can be easily addressed by the easy availability of resources pertaining to this area (such as Jurisk! articles, Risk Management tools and brochures from the Bar Council’s Risk Management Department).  These resources will help provide a clear and concise explanation of the theoretical drivers behind risk management. 
 
It is the second issue which is potentially harder to grapple with, that of proving that risk management adds tangible value to the firm.  While experts agree that calculating return on investment from Risk Management is difficult, there are practical ways of demonstrating the value it can bring if implemented properly.  Here are some examples:

Cost Efficiency

What you might find after a coordinated firm-wide risk management initiative is launched is that it helps to consolidate the different risk management processes that your firm already has in place.  The consolidation of the numerous risk related activities that are all happening independently in their respective ‘silos’ through the establishment of common ground and/or reporting mechanisms, among others, can potentially translate into tangible cost savings.  For example, there might be an overlap of risk management activities (eg management of critical dates, file management and review) across the conveyancing and litigation departments of the firm, such that when consolidated as a single streamlined function, can help to realize potential cost savings.  

Risk Assessment/Risk Appetite

Risk management implementation would facilitate the conduct of a proper risk management.  The development of a tailored risk matrix in the process will allow your firm to capture and record relevant risks and its associated severity and consequences.  This will provide an opportunity for your firm to review its operations and take into consideration internal risk levels and tolerance when deciding the firm’s business strategies with regards to the target clientele group and/or areas of law your firm should enter or exit from, for example tort, family law, copyright law etc.  

Added Value

One of the paradox that risk managers face is that the value of their work often only surfaces when unforeseen events occur, or in the case of determining the success of new control systems, when the risk never occurs.  What risk managers need to keep in sight (and mind) is that the actual implementation process of a risk management framework generates value in itself.  Often, the greatest value arising from a corporate risk management programme is that the development of physical, financial and cultural resilience in the company’s overall business, while still focusing on achieving the company’s overall business objectives.  [3]
 
Resilience is never more relevant in today’s corporate world, as it positions organisations to bounce back after they have been affected by an incident which, if handled well, can become an opportunity for the organization as well.  Case in point being Nokia and Ericsson’s differing responses to fire in a Philips plant in Albuquerque, which supply 40% of the plant’s silicon wafer chips to Nokia and Ericsson.  Nokia’s prompt and organized response to what was initially perceived as a minor accident saw them suffer no disruption in their production targets, and in the process capitalized on Ericsson’s lack of preparation to gain increase of 11% in market share at their rival’s expense.  [4]
 
In conclusion, getting senior partner(s) buy-in is but a step (albeit a very important one) towards the successful implementation of any risk management initiative.  You would do well to consider the plethora of factors that could affect any particular risk management project.  So go forth and sweep your partners off their feet as you seek their commitment on the way to the successful implementation of your risk management initiative!
 

[1] ‘Report on the Current State of Enterprise Risk Oversight’, Mark Beasley, Bruce Branson and Bonnie Hancock, March 2009. 
[2] Ibid. 
[3] ‘Risk Management in Practice: Adding Value through ERM’, Bronwyn Friday, 15 March 2006. 
[4] ‘The Resilient Enterprise: Overcoming Vulnerability for Competitive Advantage’, Yossi Sheffi, The MIT, 2007.